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Unique #Talamotakeover Adds To Del Mar Digital Credits

Jockey Joe Talamo rang the bell in Del Mar’s latest digital campaign Thursday when he took over the track’s Twitter account – using the hash tag #TalamoTakeover – to give twitter followers an up-close-and-personal taste of a day-in-the-life-of-a-jockey.

By all accounts, the racing first met with solid success.

Talamo took over the Del Mar reins at 5 a.m. as he started his day exercising horses and tweeted out messages and pictures throughout the day up until 5 p.m. Among his posts were photos of himself (both from his day as well as vintage ones of him growing up), question and answer sessions with fans, as well as his impressions of events throughout the day, during which he rode three horses.

The 23-year-old jockey who came from his native Louisiana to Southern California in 2007 – the same year he won the Eclipse Award as the nation’s outstanding apprentice rider – is a serious Twitter follower himself and found the takeover experience fun.

“Y’all made this super easy for me,” he said, “and I had a great time doing this. Hope that everyone enjoyed it.”

More than a few people did.

Among the highlights:

• Sports talk media star Jim Rome interacting (re-tweeting and replying) to Talamo’s tweet about his horse Mizdirection to Rome’s 1.1-million followers

• Photo of Talamo’s first communion in Lousiana for Twitter’s #Throwback Thursday

• Video of Talamo’s trick shot to beat fellow rider David Flores in pool in the jockeys’ room

 • 282 new followers to Del Mar’s Twitter account during the day

• 177 re-tweets, 127 favorites

• Reaching 2.4 million estimated impressions from 371 Twitter mentions by 164 users.

Notable Talamo quotes throughout the day:

“Garrett Gomez is the biggest joker, but Mike Smith needs a twitter.”

“If I wasn’t a jockey I’d be in my 8th year of college. #sorrymom”

In response to the question: ‘What gives you passion day after day to continue to ride; it’s a tough game?’  “I’m really fortunate to do what I do and the thrill of winning keeps me coming back.”

“The highs and lows are the toughest part of the game. At the end of the day I get to ride horses for a living.”

Concerning the Talamo “takeover,” Walker McBride, Del Mar’s director of sponsorship and digital media said: “This was a successful campaign and we’re delighted in how it went. We’ll continue to look for new ways to connect with our fans across our digital platforms.”