Del Mar Thoroughbred Club Privacy Policy

LAST UPDATED: OCTOBER 29, 2024.

Your privacy is important to us.

This Privacy Policy applies to this website (http://www.dmtc.com) and all services provided through this website, including, without limitation, all mobile, tablet and other smart devices applications and application program interfaces and associated services and includes any of DMTC’s affiliated websites accessed via the Internet, mobile or other devices, and applications and sites affiliated with DMTC’s products or services, including, but not limited to, www.dmtc.com, www.delmarscene.com; “My Del Mar”, DMTC’s online gift shop and ticket office, “Del Mar Mobile” and https://statements.dmtc.com (collectively, the “Service”).

Del Mar Thoroughbred Club, the operator of this website (“we”, “us”, “our” or “DMTC”), provides this Privacy Policy to disclose how we collect and use information that you provide as well as your rights to access, update and delete your data. We refer to our employees, directors, offices, contractors, equity owners, parents, subsidiaries and agents as our “affiliates” in this Privacy Policy.

Please read this Privacy Policy carefully and contact us at info@dmtc.com with any questions at any time. By using the Service, you consent to all of the terms and conditions of this Privacy Policy and our collection, storage, use and disclosure of your information as described in this Privacy Policy.

INFORMATION WE MAY COLLECT

1. INFORMATION YOU CHOOSE TO PROVIDE

DMTC collects and stores any information that you enter on our websites or give us in any other way. Examples include:

Your name, mailing address and email address
Your phone number or fax number
Unique identifiers such as a user ID or password
Demographic information such as your date of birth or age

2. INFORMATION FROM SOCIAL NETWORKING SITES

If you access any aspect of the Service through a third-party social networking site such as Facebook©, you allow us to access and import information from your profile for that site which may affect the privacy settings you establish on the social networking site. You can find out more about these settings at the social networking site. By using the Service through a social networking site, you are authorizing us to collect, store and use any information that the social networking site provides to us through the social networking site’s interface with DMTC. You agree to this when you “accept or “allow” one of our applications on the social networking site.

3. INFORMATION FROM MOBILE DEVICES INCLUDING LOCATION INFORMATION

If you use the Service on a mobile device or through a mobile application or sign up for SMS notifications or push notifications (where available), we may receive information about your equipment, including, without limitation, your mobile device identifier and/or IP address, the name you have associated with your device, device type, telephone number, country and geolocation. We use various technologies to determine IP address, GPS, and other sensors that may, for example, provide us with information on nearby devices, Wi-Fi access points and cell towers. Most mobile devices allow you to adjust location-based services and other information provided by your device.

4. COOKIES AND SIMILAR TECHNOLOGIES

DMTC, its affiliates, service providers and/or advertisers may use various automatic data collection technologies to collect certain information about your use of our Service, including, without limitation, “cookies” (text files placed by a Website’s server on a visitor computer hard drive) and other similar technologies, such as “flash cookies” (local stored objects not managed by the same browser settings as browser cookies), “web beacons” (small electronic files also referred to as clear gifs, pixel tags, and single-pixel gifs that permit us to count users who have visited a page or opened an e-mail), and other identifiers. These technologies collect and store information when you interact with the Service and personalize the Service for you based on your preferences and selections. These technologies are also used to track visitor traffic patterns and other information for marketing and business purposes. You can set your web browser to disable or delete cookie or other data, but by doing so, you may be preventing yourself from taking advantage of the convenience this technology offers. For more information on deleting or disabling cookies and other automatic data collection technologies, please visit the Your Rights Section of this Privacy Policy.

5. THIRD-PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES

Some content or applications, including advertisements, on the Service are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Service. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, visit the Your Rights Section of this Privacy Policy.

6. PAYMENT TRANSACTION INFORMATION

We collect information related to your payment transactions through the Service, including the payment instrument used, date and time, payment amount, payment instrument expiration date and billing postcode, IBAN information, your address and other related transaction details. This information is necessary for the adequate performance of the contract between you and DMTC.

7. AGGREGATE INFORMATION

We may also use cookies and similar automatic data collection technologies discussed above to collect information that is not personally identifiable, such as information about your online activities across third-party websites or other online services, advertising, demographic and other analytic data.

8. SPECIFIC INFORMATION COLLECTED

In the previous twelve (12) months, we have collected the following types of information:

Category	Examples
Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, or other similar identifiers.
Customer Records	A name, signature, Social Security number, physical characteristics or description, address, telephone number, driver's license bank account number, credit card number, debit card number, or any other financial information.
Protected classification characteristics	Age (40 years or older), national origin, citizenship, gender.
Commercial information	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Biometric information	Activity patterns used to extract a template or other identifier or identifying information, such as faceprints through virtual reality booths at events
Internet or other similar network activity	Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
Geolocation data	Physical location or movements.
Inferences drawn from other personal information	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Sensitive Personal Information	Precise geolocation, account information and password.

For more information about how to update your consent preferences, or how to access, manage or delete information that is associated with you, visit the Your Rights Section of this Privacy Policy.

HOW WE USE INFORMATION WE COLLECT

We use, store, and process information, including personal information, about you to provide, understand, improve, and develop the Service, to create and maintain a trusted and safer environment and to comply with our legal obligations as discussed in more detail below. We, our affiliates and third-party service providers may use, store, and process information collected as follows:

1. PROVIDE, IMPROVE, AND DEVELOP OUR SERVICE

We, our affiliates and third-party service providers, and to the extent we have or may implement the features described below, may use information collected:

-To enhance or personalize your visitor experience.

-To provide information or services you have requested.

-To process and maintain your e-membership application or other registrations or accounts.

-To fulfill orders where you purchase products or services.

-To administer programs, promotions, contests or sweepstakes in which you participate.

-To study the use and popularity of our Service.

-To provide advertisers with aggregate information about our visitors.

-To improve our features, develop future offerings, conduct market research, and other purposes related to our business.

-To fulfill any other purpose for which you provide the information.

-To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including billing and collection.

-To notify you about any changes to our Service or any products or services we offer or provide through it.

-To allow you to participate in interactive features on our Service.

-In any other way we may describe when you provide the information.

-For any other purpose with your consent.

2. CREATE AND MAINTAIN A TRUSTED AND SAFER ENVIRONMENT:

-To detect and prevent fraud, spam, abuse, security incidents, and other harmful activity.

-To conduct security investigations and risk assessments.

-To verify or authenticate information or identifications provided by you.

-To comply with our legal obligations.

-To resolve any disputes with any of our customers and enforce our agreements with third parties.

-To enforce our other policies regarding the Service.

We process this information given our legitimate interest in protecting our Service, to measure the adequate performance of our contract with you, and to comply with applicable laws.

3. PROVIDE, PERSONALIZE, MEASURE AND IMPROVE OUR ADVERTISING AND MARKETING:

-To send you email or SMS notifications of new features and other DMTC news, but only in instances where you have elected to receive such information. You may opt out of such communications at any time by contacting info@dmtc.com. This information will not be used for any other purpose, except as required by law or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Service.

-To personalize, measure, and improve our advertising.

-To administer referral programs, surveys, contests, or other promotional activities or events sponsored or managed by DMTC or its third-party partners.

-To provide advertisers with information about our visitors and customers.

-To contact you about goods and services that may be of interest to you.

We process your personal information for the purposes listed in this section given our legitimate interest in undertaking marketing activities to offer you products or services that may be of your interest.

For more information about how you may review, change, or delete your information, or withdraw consent to have your information used in the manners described above, please visit the Your Rights Section of this Privacy Policy. To withdraw consent to receive email communications from us, please click on the unsubscribe link in any message you receive from us or simply contact us at info@dmtc.com.

HOW WE SHARE INFORMATION WE COLLECT

As described below, we may share your information with others for various purposes:

1. AGENTS

We employ other businesses and individuals to perform functions and services on our behalf. Examples may include fulfilling orders, site analysis, analyzing data, providing marketing assistance, processing credit card payments and providing customer service. They may have access to personally identifiable information needed to perform their functions.

2. AGGREGATE INFORMATION

We may share aggregate information, such as demographics and site usage statistics, with advertisers, sponsors or other organizations. For more information, visit the Your Rights Section of this Privacy Policy.

3. THIRD PARTY OFFERS

We never sell your information as that term is traditionally defined, but we may occasionally send communications from valued DMTC partners. These offers will be sent only when we believe that a communication will be beneficial to DMTC enthusiasts. If you do not want us to use your information in this way, you can find information on how to update your consent preferences in the Your Rights Section of this Privacy Policy. Please be aware that if you elect to provide your personally identifiable information in response to third party marketing offers or otherwise, all information you disclose will be subject to the privacy policy and practices of such third parties, and you should review these policies before providing your information.

4. AFFILIATES

We may share your information (including without limitation personally identifiable information) with our affiliates.

5. TRANSFERS

In the event that our assets are sold or transferred to another party, or another transaction occurs in which your personally identifiable information is one of the business assets transferred, all personally identifiable information that has been collected and saved may be one of the business assets we transfer. In connection with negotiating a transfer, a potential buyer may have access to personally identifiable information of our customers or followers. We will not sell only personally identifiable assets of our customer or followers – a sale of such information would only occur in connection with the sale of other assets. We will post a notice on the Service in the event of such a transfer.

6. LEGAL PROCESS AND COMPLIANCE WITH LAWS AND POLICIES

We or others may disclose your personal information and any other information collected by the Service to law enforcement agencies and other third parties without notice to you in order to comply with applicable law, to investigate suspected fraud, harassment or other violations of applicable law or of our Service policies, to protect our or third parties’ rights, or to protect the rights of other visitors.

7. THIRD-PARTY AD SERVING AND AUDIENCE AND TRAFFIC MEASUREMENT SERVICES(SALE OR SHARING OF DATA FOR TARGETED ADVERTISING)

We may use a third-party network advertiser to serve the advertisements on the Service or may use a traffic measurement service to analyze the traffic on the Service, which is considered “selling” under certain privacy laws or “sharing” for cross-context behavioral advertising. Network advertisers are third parties that display advertisements based on your visits to this Service and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites in which you might have an interest. Audience and traffic measurement services allow us to collect anonymous traffic and behavior information by monitoring anonymous visitor activity. Such advertisers, sponsors and/or traffic measurement services may themselves set and access their cookies on your computer if you choose to have cookies enabled. Other companies’ uses of their cookies are subject to their own privacy policies, not this one. If you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

For more on your personal information sale rights, see Personal Information Sales Opt-Out and Opt-In Rights.

8. WHEN YOU CONSENT

Other than as described above, your personal information will not be used or processed without your express consent.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

YOUR RIGHTS AND CHOICES

You may have certain rights as a consumer regarding your personal information. This section describes your rights and explains how to exercise those rights. Please see our Privacy Policy for California Residents, which can be found below, for additional details that may apply to certain California residents.

1. Right to Know and Data Portability: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months (the "right to know").

2. Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies.

We will delete or deidentify personal information not subject to an exception from our records and will direct our service providers to take similar action.

3. Right to Correct: You may have the right to request that we correct any inaccurate personal information we may hold about you. We will use commercially reasonable efforts to correct inaccurate personal information, taking into account the nature of the personal information and the purpose for our processing.

4. Exercising Your Rights: To exercise your right to know, delete or correct described above, please submit a request by either:

Calling us at (858) 755-1141
Emailing us at info@dmtc.com.

We may need to verify your identity before processing your request. Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may also make a request to know or delete on behalf of your minor child by the same methods described above. To designate an authorized agent to make a request on your behalf, please provide us with a power of attorney or other legally binding document signed by you and identifying your agent. We may also verify the identity of your designated agent. In order to verify your identity, we may require you to provide your name, email address, and phone number.

You do not need to create an account with us to submit a request to know or delete. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in the request to verify the requestor's identity or authority to make it.

5. Personal Information Sales Opt-Out and Opt-In Rights: If you are age 16 or older, you have the right to direct us to not sell your personal information at any time (the "right to opt-out"). We do not sell the personal information of consumers we actually know are less than 16 years old. Consumers who opt-in to personal information sales may opt-out of future sales at any time. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us using the methods described above. Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by emailing us at info@dmtc.com. You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

6. Sensitive Personal Information: Certain information we collect and use to provide you our products or services may be considered “sensitive personal information.” These include your username and password to your account. We do not use or disclose such sensitive personal information to “infer” characteristics or for any purpose other than that which is necessary to provide our products or services.

7. Non-Discrimination: We will not discriminate against you for exercising any of your rights.

8. Rectification of Inaccurate or Incomplete Information: You have the right to ask us to correct inaccurate or incomplete personal information concerning you.

9. Data Retention and Erasure: We generally retain your personal information for only as long as is necessary for the performance of the contract between you and us and to comply with our legal obligations. If you no longer want us to use your information to provide the Service to you, you can request that we erase your personal information and close any accounts created through the Service by following the instructions in the Contact Us section below. Please note that if you request the erasure of your personal information:

We may retain some of your personal information as necessary for our legitimate business interests, such as performing contracts, fraud detection, and prevention and enhancing safety.
We may retain and use your personal information to the extent necessary to comply with our legal obligations, such as for tax, legal reporting, and auditing obligations.
Because we maintain the Service to protect from accidental or malicious loss and destruction, residual copies of your personal information may not be removed from our backup systems for a limited period of time.

10. Withdrawing Consent and Restriction of Processing: Where you have provided your consent to the processing of your personal information by DMTC, you may withdraw your consent at any time by sending a communication to DMTC at info@dmtc.com and specifying which consent you are withdrawing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal.

11. Objection to Processing: In some cases, applicable law may entitle you to require DMTC not to process your personal information for certain specific purposes (including profiling). If you object to such processing, DMTC will no longer process your personal information for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise, or defense of legal claims. Where your personal information is processed for direct marketing purposes, you may, at any time ask DMTC to cease processing your data for these direct marketing purposes by sending a communication to DMTC at info@dmtc.com.

12. Lodging Complaints: You may have the right to lodge complaints about the data processing activities carried out by DMTC to the appropriate data protection authorities.

OTHER TERMS AND CONDITIONS

SECURITY

We are continuously implementing and updating our administrative, technical and physical security measures to help protect your information against unauthorized access, loss, destruction, or alteration. We incorporate reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect, including firewalls and data encryption, and information access controls. If you have reason to believe that your account credentials have been lost, stolen, misappropriated, or otherwise compromised or in case of any actual or suspected unauthorized use of your account, please contact us following the instructions in the Contact Us section below.

The safety of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Service, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

LINKS TO OTHER WEBSITES

You should be aware that when you use the Service, you could be directed to other websites beyond our control. This includes links from advertisers, sponsors and marketing partners, and these third parties may use our logos as part of a sponsorship agreement. These other websites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to the Service, you should consult that website’s privacy policy before providing any personal information. We do not have any control over third party websites and are not liable to you for any claims that may arise from your use of third-party websites.

INFORMATION YOU MAKE PUBLIC

The Service, including mobile applications and pages we make available through social networking sites such as Facebook, may have features that allow you to post information that can be viewed by other visitors, such as commenting, chat rooms, forums and message boards. You are not required to provide any personal information when using these features but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. In addition, when you post a comment to a mobile application, the user name with which you registered for the Service and your current location may be made publicly available on the Service and through the mobile application. We cannot ensure the security of any information you choose to make public using these features, and it may remain available indefinitely. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

DATA RETENTION

We will retain your information for as long as your membership is active or as needed to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. If you wish to cancel your account or request that we no longer use your information to provide you services, contact us at info@dmtc.com. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We store information about visitors on servers located in the United States. If you wish to have your information deleted from the Service, we will attempt to do so if we are not required to retain it by law or for legitimate business purposes.

OUR POLICIES CONCERNING CHILDREN

Our Service is not intended for children under the age of 18 and we do not knowingly collect any personal information from children under the age of 18. In the event that we learn that we have inadvertently gathered personal information from a child under the age of 18, we will take reasonable measures to promptly erase such information from our records.

YOUR CALIFORNIA PRIVACY RIGHTS

California residents may have other rights under applicable law. For more information, see our Privacy Policy for California Residents, which can be found below, and which is incorporated by reference into this Privacy Policy.

CHANGES TO THIS PRIVACY POLICY

DMTC reserves the right to amend, modify or update this Privacy Policy at any time in accordance with this provision. If we make changes to this Privacy Policy, we will notify you of the revised Privacy Policy on the Service and update the “Last Updated” date at the top of this Privacy Policy. We may also choose to provide you with notice of the modification by email before the date the revised Privacy Policy becomes effective. If you disagree with the revised Privacy Policy, you may opt-out of any collection or use of your information as discussed in the Your Rights Section of this Privacy Policy, cease your use of the Service, or cancel any account you have registered through the Service. Otherwise, your continued access to or use of the Service will be subject to the revised Privacy Policy.

CONTACT INFORMATION

If you have any questions about this Privacy Policy, please contact:

Del Mar Thoroughbred Club

Re: Privacy Policy

P.O. Box 700

Del Mar, CA 92014-0700

(858) 755-1141

info@dmtc.com

PRIVACY POLICY FOR CALIFORNIA RESIDENTS

This Privacy Policy for California Residents supplements the information contained in Del Mar Thoroughbred Club’s (“DMTC”) Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) where applicable and any terms defined in the CCPA have the same meaning when used in this Policy.

INFORMATION WE MAY COLLECT

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("personal information"). Personal information does not include:

Publicly available information from government records.
Deidentified or aggregated consumer information.

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Category	Examples	Purpose	Third Parties Shared
Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, or other similar identifiers.	(a) Performance of contracts and to provide you with services. (b) Necessary for our legitimate business interests in order to provide you with the services you request. (c) Necessary to comply with a legal obligation, for example, mandatory reporting requirements.	(a) Government agencies (b) Service providers supporting our business, for example payment processors, and cloud storage providers,
Customer Records	A name, signature, Social Security number, physical characteristics or description, address, telephone number, driver's license bank account number, credit card number, debit card number, or any other financial information.	(a) Performance of contracts and to provide you with services. (b) Necessary for our legitimate business interests in order to provide you with the services you request. (c) Necessary to comply with a legal obligation, for example, mandatory reporting requirements.	(a) Government agencies (b) Service providers supporting our business, for example payment processors, and cloud storage providers,
Protected classification characteristics	Age (40 years or older), national origin, citizenship, gender.	(a) Necessary for our legitimate business interests, including to provide you with the services you request and to understand our customers better.	(a) Third party advertising networks and marketing service providers.
Commercial information	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	(a) Performance of contracts and to provide you with services. (b) Necessary for our legitimate business interests in order to provide you with the services you request. (c) Necessary to comply with a legal obligation, for example, mandatory reporting requirements.	(a) Government agencies (b) Service providers supporting our business, for example payment processors, and cloud storage providers.
Biometric information	Activity patterns used to extract a template or other identifier or identifying information, such as faceprints through virtual reality booths at events	(a) Necessary for our legitimate business interests in order to provide you with the services you request.	(a) Service providers supporting our business, for example payment processors, and cloud storage providers.
Internet or other similar network activity	Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.	(a) Necessary for our legitimate interests, including for marketing and advertising.	(a) Analytics and business intelligence vendors (b) Service providers supporting our business, for example payment processors, and cloud storage providers.
Geolocation data	Physical location or movements.	(a) Necessary for our legitimate interests, including for marketing and advertising.	(a) Analytics and business intelligence vendors (b) Service providers supporting our business, for example payment processors, and cloud storage providers.
Inferences drawn from other personal information	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	(a) Necessary for our legitimate interests, including for marketing and advertising.	(a) Analytics and business intelligence vendors (b) Service providers supporting our business, for example payment processors, and cloud storage providers.
Sensitive Personal Information	Precise geolocation, account information and password.	(a) Necessary for our legitimate interests, including for marketing and advertising.	(a) Analytics and business intelligence vendors (b) Service providers supporting our business, for example payment processors, and cloud storage providers.

We obtain the categories of personal information listed above from the following categories of sources:

Directly from you. For example, from forms you complete or products and services you purchase.
Indirectly from you. For example, from observing your actions on our Website.
Third parties. For example, advertising partners and data appending services that share information about you based on your use of their services or other services.

Please see our Privacy Policy for more information.

HOW WE USE INFORMATION WE COLLECT

1. PROVIDE, IMPROVE AND DEVELOP OUR SERVICE

We, our affiliates and third-party service providers may use information collected:

-To enhance or personalize your visitor experience.

-To provide information or services you have requested.

-To process and maintain your e-membership application or other registrations or accounts.

-To fulfill orders where you purchase products or services.

-To administer programs, promotions, contests or sweepstakes in which you participate.

-To study the use and popularity of our Service.

-To provide advertisers with aggregate information about our visitors.

-To improve our features, develop future offerings, conduct market research, and other purposes related to our business.

-To fulfill any other purpose for which you provide the information.

-To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including billing and collection.

-To notify you about any changes to our Service or any products or services we offer or provide through it.

-To allow you to participate in interactive features on our Service.

-In any other way we may describe when you provide the information.

-For any other purpose with your consent.

2. CREATE AND MAINTAIN A TRUSTED AND SAFER ENVIRONMENT:

-To detect and prevent fraud, spam, abuse, security incidents, and other harmful activity.

-To conduct security investigations and risk assessments.

-To verify or authenticate information or identifications provided by you.

-To comply with our legal obligations.

-To resolve any disputes with any of our customers and enforce our agreements with third parties.

-To enforce our policies regarding the Service.

We process this information given our legitimate interest in protecting our Service, to measure the adequate performance of our contract with you, and to comply with applicable laws.

3. PROVIDE, PERSONALIZE, MEASURE AND IMPROVE OUR ADVERTISING AND MARKETING:

-To personalize, measure, and improve our advertising.

-To administer referral programs, surveys, contests, or other promotional activities or events sponsored or managed by DMTC or its third-party partners.

-To provide advertisers with information about our visitors and customers.

-To contact you about goods and services that may be of interest to you.

HOW WE SHARE INFORMATION WE COLLECT

As described below, we may share your information with others for various purposes:

1. AGENTS

2. AGGREGATE INFORMATION

3. THIRD PARTY OFFERS

4. AFFILIATES

We may share your information (including without limitation personally identifiable information) with our affiliates.

5. TRANSFERS

6. LEGAL PROCESS AND COMPLIANCE WITH LAWS AND POLICIES

7. THIRD-PARTY AD SERVING AND AUDIENCE AND TRAFFIC MEASUREMENT SERVICES(SALE OR SHARING OF DATA FOR TARGETED ADVERTISING)

We may use a third-party network advertiser to serve the advertisements on the Service or may use a traffic measurement service to analyze the traffic on the Service, which is considered “selling” under certain privacy laws or “sharing” for cross-context behavioral advertising, including the California Consumer Privacy Act. Network advertisers are third parties that display advertisements based on your visits to this Service and other websites you have visited. Third-party ad serving enables us to target advertisements to you for products or websites in which you might have an interest. Audience and traffic measurement services allow us to collect anonymous traffic and behavior information by monitoring anonymous visitor activity. Such advertisers, sponsors and/or traffic measurement services may themselves set and access their cookies on your computer if you choose to have cookies enabled. Other companies’ uses of their cookies are subject to their own privacy policies, not this one. If you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

For more on your personal information sale rights, see Personal Information Sales Opt-Out and Opt-In Rights.

8. WHEN YOU CONSENT

Other than as described above, your personal information will not be used or processed without your express consent.

TYPES OF INFORMATION SHARED

We may share your personal information by disclosing it to a third party for a business purpose as described above. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding twelve (12) months, we have disclosed personal information for a business purpose to the categories of third parties indicated in the chart above.

YOUR RIGHTS AND CHOICES

You may have certain rights as a consumer regarding your personal information. This section describes your rights and explains how to exercise those rights.

We will delete or deidentify personal information not subject to an exception from our records and will direct our service providers to take similar action.

4. Exercising Your Rights: To exercise your right to know, delete or correct described above, please submit a request by either:

Calling us at (858) 755-1141
Emailing us at info@dmtc.com.

5. Personal Information Sales Opt-Out and Opt-In Rights: If you are age 16 or older, you have the right to direct us to not sell your personal information at any time (the "right to opt-out"). We do not sell the personal information of consumers we actually know are less than 16 years old. Consumers who opt-in to personal information sales may opt-out of future sales at any time. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by using the methods described above. Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by emailing us at info@dmtc.com. You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

7. Non-Discrimination: We will not discriminate against you for exercising any of your rights.

OTHER CALIFORNIA PRIVACY RIGHTS

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to info@dmtc.com or write us at the address listed below.

CONTACT INFORMATION

If you have any questions about this Privacy Policy, please contact:

Del Mar Thoroughbred Club

Re: Privacy Policy

P.O. Box 700

Del Mar, CA 92014-0700

(858) 755-1141

info@dmtc.com

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