NEW “RESPONSIVE” DEL MAR WEBSITE MOBILE USERS DELIGHT
Del Mar’s award-winning website has just undergone a complete makeover and the “responsive” version of the popular racing destination is expected to prove especially friendly to users on the go with their mobile devices.
The site – reachable at either dmtc.com or delmarracing.com – is a clean, intuitive and optimized website, chock full of information as in the past, but more accessible and faster than before.
Racing fans and horsemen, neophytes and old pros all will find what they want on the site, ranging from program information, to race results, to betting data, to scratches, changes and all the nitty-gritty that users have come to expect. Additionally, it will be the hub for all live content, notably streaming live races, current odds, progressive will pays and wagering assistance. Also, the site will allow looks at all the tracks various promotions, its seasonal calendar and other bells and whistles, such as concerts, giveaways and special events.
The site came online July 11, ahead of the track’s opening on July 17. Del Mar’s 36-day meeting will run through September 3.
Those who prefer to use their phones will find the new model especially friendly and a ready conduit to continuing the Del Mar experience online.
By virtue of the new site, Del Mar will become the first racetrack in the industry to allow for e-ticket purchasing as well as e-redemptions at turnstiles using their mobile devices.
“This is a people-friendly step forward for Del Mar,” said Walker McBride, DMTC’s director of sponsorship and digital media. “We have kept up with our fans’ behaviors and expectations when it comes to the one-stop digital experience in the palm of your hand.”
Besides its primary website, Del Mar also offers a second site -- `delmarscene.com – that presents a younger-oriented, newcomer-friendly take on the racing experience. Videos, music content, lifestyle, fashion and entertainment are the key elements that make up the track’s “other” site, which has proven to have a strong participation element among its users.