Published Thursday, November 4th, 2021   ( 3 weeks ago )

2021 Breeders' Cup World Championships to Feature Immersive Digital and TV Fan Experience

Breeders’ Cup Unveils Latest in Digital and Broadcast Technology for Exciting At-Home Fan Experience  

The Breeders’ Cup unveiled today advancements in digital and broadcast technology available to fans celebrating the 2021 World Championships at home. From an immersive digital experience to expanded television viewing options, Breeders’ Cup fans have unmatched and customizable access to the prestigious international event as the World Championships return to Del Mar on November 5 and 6.  

For the second year in a row, a live multi-cast player will allow fans to catch the action from every angle, viewing up to four live streams simultaneously for an experience unlike any other. The streams available within the multi-cast include:  

The Official Players’ Show: Produced in partnership with TVG, this show provides expert analysis, betting picks and live streams of every race over the two days. 

Contender Cam: Fans can choose from 14 individual contender cams to follow their favorite horses from the paddock to the starting gate.  

Jockey Cam: Up to two jockeys per race will don helmet-mounted cams to provide fans with an exhilarating first-person experience. New this year and unique to the World Championships, the Jockey Cam will feature GPS tracking data to display miles per hour of contenders, distance from race leaders and race position. This new technology will immerse fans in the full, heart-pumping racing experience. 

VR/360° Experience: Fans can virtually visit the scenic Del Mar racetrack from home to get as close to the action as possible and see the event from a 360° perspective via Breeders’ Cup Virtual Reality. Those without a VR headset can experience a similar environment via a 360° live stream on BreedersCup.com. 

“We are proud to offer an experience unlike any other to both our in-person attendees and our dedicated fans joining in on the excitement from home,” said Justin McDonald, Senior Vice President of Marketing, Breeders’ Cup. “From our interactive digital offerings to an ever-growing list of broadcast partners, Breeders’ Cup is on the leading edge of harnessing technology to attract new fans and bring existing ones closer to the action.”   

Breeders’ Cup At-Home – available here and via the Breeders’ Cup mobile app – will ensure racing fans have myriad ways to join in the full Breeders’ Cup experience from home, incorporating additional digital and interactive features including: 

Official program: The full Breeders’ Cup program, including past performances for all horses competing, is available for free for fans at BreedersCup.com/Program. 

Digital wallpaper: Fans can create and download their own personalized silk featuring their name and favorite post position.   

$100K Classic Predictor: One lucky fan could win $100,000 by correctly answering questions about the Longines Breeders’ Cup Classic race and NBC telecast, such as which horse will win the race and the final race time. Each question will be assigned a point value and the fan who accurately answers all questions could win $100,000. A $5,000 prize will be awarded to the fan with the most points, with additional cash prizes being awarded to those who finish second through fourth on the leaderboard. 

FanDuel $1 Million Perfect Finish: The Breeders’ Cup is partnering with FanDuel to give one lucky fan their shot at $1 million by accurately selecting the correct order of finish for the FanDuel Mile presented by PDJF. 

Mobile App AR filters: AR filters available via the Breeders’ Cup mobile app will allow fans to superimpose themselves against iconic racing symbols and settings. The filters position the user as a stylish spectator with sunglasses and a hat, a jockey coming out of the starting gate with a helmet and goggles, and a champion celebrating victory in the Winner’s Circle. 

In addition to digital streaming, fans will also have more ways than ever to watch the Breeder’s Cup on television. NBC Sports will present 11.5 hours of live coverage of the 2021 Breeders’ Cup World Championships. The Longines Breeders’ Cup Classic, with a purse of $6 million, will be shown on NBC in primetime from 8 to 9 PM ET. The Classic hour telecast will also be simul-streamed on NBC’s Peacock platform live from 8 to 9 PM ET.  

International viewers from more than 120 territories will also be able to tune into the 2021 World Championships. New for 2021, ITV, the largest commercial broadcast network in the U.K., will showcase the Breeders’ Cup races live on both Friday and Saturday. Britain’s Sky Sports Racing and Racing TV will also broadcast the races live in the U.K. and Ireland.  

The 2021 Breeders’ Cup World Championships returns to iconic Del Mar for the second time on November 5 and 6, 2021.  


ABOUT BREEDERS’ CUP

Breeders’ Cup Limited administers the Breeders’ Cup World Championships, Thoroughbred horse racing’s year-end Championships, as well as the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The Breeders’ Cup is also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes.

The 2021 Breeders’ Cup World Championships, consisting of 14 Championship races, is scheduled to be held on November 5-6 at Del Mar racetrack in Del Mar, California. The event will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, breederscup.com. You can also follow the Breeders’ Cup on social media.