What do you think?
Racing For Change? If it ain't broke, don't fix it...
-by Mark Jeffreys
Last updated at 12:19 PM on 16th April 2010
Racing for Change is the biggest load of hogwash to hit the sport. Why? Because by and large there is absolutely nothing wrong with the product, just the people who run and serve it, especially on the Flat. Sadly, it's been like that for years.
That is always going to be the charge no matter how much money is wasted on PR firms to find alternatives to spruce it up and bring it more in line with other mainstream sports.
The problem is that some people in key positions within the industry just don't get it. Officials intent on drawing people for everything else but the pure spectacle of racing itself are grossly neglecting and undervaluing their core product.
Racing is too busy showcasing everything else bar itself . . . .
Sure, try and bring in a younger audience and generate business which can be reinvested into prizemoney,. . ., but don't do it all at the expense of racing itself.
Racecourses just can't seem to put on a great race card these days without fretting that they have not done enough. They feel compelled to gloss it up, put on a turnstile-clicking concerts and entertainment, get in the boozers and move with the times.
It's a short-term fix to a long-term problem because most of those people are not there for the racing and never will be.
Newmarket have sold over 50,000 tickets already for the summer concerts at their July course but how many of those people will be converts by the end of the night?
The entire article can be found at:
http://www.dailymail.co.uk/sport/racing ... -fix-.html
As a side note, it looks like Del Mar is considering raising the price on tickets bought after the last race on concert nights. The purpose is to encourage the concert goers to spend the day at the races, rather than just an evening at a concert.
http://www.nctimes.com/sports/equestria ... 0f70d.html
In the past, fans would pay less to just attend the concert. However, [Craig] Dado said in the future it will be cheaper to come into the track during the races.
"We haven't finalized a price yet," said Dado, "but we will be charging more after the last race."