Andyc wrote:Andymays wrote:It's been declining in handle for several years. The bonus paid by Santa Anita on track hasn't raised handle a bit. What would you do to get handle up?
The bonus, when thoroughly analyzed, wasn't going to help much. It wasn't going to bring in new players and it wasn't going to change where people placed their bets.
Lower the take-out rates and handle will go up. People who play the P-6 also play the other bets that hand the take increased by 2 or 3%. As a result they have less money to bet.The chickens are coming home to roost.
The Bonus wasn't implemented correctly. For handle to go up they needed to offer it on XpressBet, have a free P6 contest, and do all of the marketing that they did on the first P5.
The chickens are coming home to roost on this bet.